Many are no longer spending hours scrolling through blogs but are getting their content fix whilst on a drive, answering emails or at the gym – we’re tuning in rather than reading! And, as the way people consume changes, so does the way we create Enter podcasts – an intimate and dynamic way to connect with your audience and the perfect tool for business ownersIt’s definitely becoming an awesome way for individuals to share their personal experiences and journey – which is why it’s worth considering whether it’s something that will benefit you and your audience!
Hosting a podcast can:
- Grow your audience
- Spread your message
- Connect people to the personality of your brand
- Play a fundamental role in the success of your business.
@alice_benham, a digital marketing coach, an influencer, podcaster host breakdowns all the basic components of podcasting, giving you the tools and information you need to bring your stories to life – in sound and live!
WHY: We need to be clear about how launching a podcast will serve the big picture of what we’re building As business owners with limited time and money, we need to be clear about how launching a podcast will serve the big picture of what we’re building
WHO: Whilst I know the question of ‘who’s your ideal client / customer’ feels a little over-done at this point, I want you to look at them in a new way. Whilst demographics are sometimes relevant, they’re rarely beneficial when it comes to knowing what content to create for that person – so instead of thinking about them practically, think about your future listeners on a personal level.
WHAT, aka the format. Put simply, the format of your podcast defines what your episodes will be like. My biggest encouragement at this point is to get creative with your format.
If you’d like some more brilliant tips, check out the full feature (featured in Issue 17) above!
GUESS WHAT! @alice_benham is also offering 1-1 coaching! Quote ‘UNREAD’ for a BONUS session [ A technical guide to launching a podcast by @alice_benham exists too! ]
I’m Alice – digital marketing coach, podcaster, retreat host and accidental entrepreneur. If you had told me when I left school that I’d be running a business within a year, I wouldn’t have believed you. Yet here I am (in my early twenties) helping a whole host of business owners to level up what they do and build a more effective and sustainable online presence. I’m all about keeping things simple and real and am passionate about starting the conversation around the often unspoken sides of being an entrepreneur. When I’m not sat at my desk or oversharing via Insta stories, you’ll most likely find me re-watching a Twilight film with a pint of ice cream!